iiii Tech—Brand Identity & Web Design

In 2020, Tieto and Evry merged into a single concern. Shortly after, the regional division was spun off as an independent brand—and needed a rebrand, fast.

Finding the identity We worked closely with the marketing team: social media, copywriting, UI, the creative director. Before any design decisions were made, we ran brand association sessions using design methodology that can feel almost meditative from the outside—somewhere between structured and freeform. Words that kept coming up: chrome, robotics, techno-utopia, new punk. The direction was clear. The brand needed to feel technological, forward-looking, a little bold. But there was a tension to navigate. Long-standing clients—large businesses who had trusted the company for years—needed to recognise something familiar in the new identity. At the same time, fast-growing companies needed to see a brand that spoke their language. Serious professionals and progressive specialists. Both, at once.

The name and the mark From a shortlist of strong candidates, we chose iiii—four i's, each standing for a key brand value encoded in the abbreviation. Intriguing without being obscure. The wordmark and symbol were built from the simplest possible elements, which meant the character had to come from somewhere else. It came from a slight tilt—not quite italic, not quite regular—that gives the letterforms a sense of motion without being obvious about it. Clean, minimal, and quietly dynamic. It felt like a bold choice. It landed well, including with the directors.

The client received a concise brand book, a complete identity asset library, and a curated bank of photography and icons. See it live at iiii-tech.com